The Case for Radical Pricing Transparency in LMS

That is not the company we built.

Our whole philosophy has always been simplicity and clarity. No onboarding fees. No contract signing fees. No surprise add-ons. No gotchas buried in the licensing terms. So if we are already behaving like a transparent company, there is no reason to leave the last piece of opacity in place. We should go the whole distance and say exactly what we charge.

Buyers expect this. People are tired of murky pricing. They want to know if a platform fits their budget before booking a call. They want to compare options without feeling like they are negotiating a used car. And frankly, I want people to see our numbers. I do not want anyone assuming we are expensive just because the rest of the LMS market plays hide-and-seek.

Publishing our pricing is not a risk. It is an advantage. It signals we are confident, predictable, and modern. It removes friction from the buying process. It sets the tone for the relationship. And it aligns with the kind of company we are building... one that avoids gimmicks and treats buyers with respect.

So we are putting our pricing back on the site. Quietly, without ceremony. No forms to unlock it. No “request a quote.” Just the real numbers anyone can evaluate in seconds. If a large ministry or national program needs a multi-year agreement, we handle that directly. But the baseline pricing is public and stays public.

In a market full of opaque practices, the simplest move is often the boldest. Transparency is not a weakness. It is a differentiator. And it feels good to return to it.